Embossing has been used since the 16th century – a process used to convey quality and sophistication while giving the material a tactile finish. You can achieve subtle, elegant branding on business cards, brochures, invitations and packaging to help you stand out from the crowd.
How is embossing achieved?
Two tools are required to achieve this effect. A positive plate and negative plate are created to match your design. One plate is raised and the other is recessed (commonly known as male and female). When the material is placed between the two plates the plates are brought together under pressure forcing the material to mould itself into the design to leave an impression. This sounds simple, but experience is required to select the right tooling, the right material and the right pressure based on the design that is being embossed. It is important to remember that some paper/card materials are more suitable for embossing than others.
Before any design project is undertaken, we take time to consider the detail in the design to be embossed. In some cases, intricate designs may have to be simplified so that the plates can hold the image.
Achieving a minimalist and luxurious feel to your invitations and brochures
Our blog image shows an invitation created for Gleeds, a global construction consultancy. Their event, Hosted by Sir Steve Redgrave CBE, was hosted at the prestigious Stormont Parliament Buildings in Ireland.
Admiral Design and Print were presented with an illustration of the venue and we worked with the customer to advise on line weights and spacing between lines, leading to some subtle changes so that we ensured an accurate embossing.
The A6 invitation was printed in two pantone colours on a 240gsm uncoated, Munken Pure Board, a material that's soft and very receptive to foiling and embossing.
Can we help you with your next design and print project?
There's so much more to print than you think? We can inform you of many creative ways to boost your brands appeal. Look no further than Admail Design and Print – we’re all the help you need.
If you are based locally, in Wellingborough, Kettering, Corby or Northampton, we are more than happy to drop by and discuss any of your future projects and show you a sample or two.
Alternatively, give Admiral Design and Print a call on 01933 44 34 55