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Say cheers to a clever promotional idea . . . go on, drink it up!

Medialease came to Admiral Design and Print with an idea. “We need beer mats, 10,000 of them by next week”.

No problem, we said, as we set about creating 3 punchy, stand out designs for the customer to choose from. After tweeking the chosen design we printed to both sides of a circular beer mat and shipped to the venues in 5 workings days.

Why use beer mats as a promotional tool?

Beer mats are highly visible to any customer and can also be taken away and kept.

Now, Medialease are not in the drinks market but they have identified how many people use exhibition venue bars, cafes and restaurants at major shows in their industry.

The need for refreshments and to recharge goes hand in hand with a visit to any exhibition venue. The days can be long, so a “ time out” gives you the opportunity to think carefully about your next move and maybe even notice a relevant and helpful message on a beer mat.

Combine a simple message with a strong visual design to help get you noticed

By keeping the content short and sweet you are more likely to get your message read. The beer mat will only be glanced at, so make it easy to read and understand.

“Exposure is what we are after – but not an in your face approach. We think that relaxation breaks are a time to reflect, consider and talk things over with colleagues. Financing high value kit takes know-how and a clear understanding of the products – with over 20 years of industry experience, we can get finance sorted. We hope the beer mats will get noticed, if only for a few moments, then we can help the customer seal the deal.”, said Paul Robson of Medialease.

Find out more about Medialease at www.medialease.com

A Design and Print partner for over 10 years

Admiral Design and Print have been working with Medialease, based in Daventry, Northamptonshire for over 10 years. Our work for Medialease is varied, from postcards and business stationery through to exhibition graphics and adverts. We believe that the key to all successful projects is making a connection with the customer and their business needs.

“We have worked with Admiral for over 10 years and they are just ace at understanding our sometimes crazy and ALWAYS last minute requests for printing but most above all they understand enough about what we are trying to achieve and their designs are always spot on. Sup up! “  Paul Robson

Admiral Design and Print can help you promote your business in so many ways:

  • Creating impact designs for exhibition back drops, pop-up stands or roller banners.
  • Producing eye-catching, thought provoking brochures, folders and leaflets.
  • Organising give-aways like, pens, bags, T-shirts, USB sticks – you name it and we can brand it!

Above all, you will get great service from an experienced design team who will take the time to understand your needs.

If you are looking to promote your business, give Admiral Design and Print a call on 01933 44 34 55 or drop into our design studio in Wellingborough, Northamptonshire to find out more.


Posted by Jan



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