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Refresh your brand this Summer
Summer has finally arrived! This is the perfect season to evaluate your brand and consider how it is performing for your business. A brand refresh can either be relatively minor, or it can involve a total re-design from scratch.
Whatever your requirements this summer, we’re here to help - check out our handy top tips for a successful brand refresh.
Your business image
Consider what image you would like to convey to your existing & prospect customers. What is your unique selling point (USP)? Consider the things that make your business unique from your competitors – upsell your products & services in style and stand out in your market place.
A successful brand is memorable and effectively communicates your business in a manner that reinforces what you do. Investing in a quality brand refresh guarantees a return, every time.
Your target market
Who do you want to work with? A simple but important question that will help to ensure your brand is relevant and attractive to the customers you want to work with.
What products & services do you have to offer to your customers and why should they work with your business? Your brand should attract custom and interest, and ensure your business stands out from your competitors. Stand out in your marketplace competently, clearly and effectively by giving your brand a summer health check.
Cross-compatibility
An effective brand is delivered across many different mediums and platforms. Consider how effectively your business identity is displayed & integrated across all the different marketing methods you use.
Showcase your brand in style by investing in high-quality print. Letterheads, compliments slips and business cards are key tools in your marketing agenda, allowing to you communicate your brand effectively to everyone that comes into contact with your business.
Consider investing in bespoke brochures, flyers or catalogues to display your products in a stylish & unique way. If you attend regular exhibitions or meetings, why not buy a bespoke roller banner to compliment your business brand at every opportunity.
Your online presence also offers an opportunity to reinforce your brand and win business. Ensure your logo is suitable for web use by investing in a high-resolution image. Social media banners are also a key tool in delivering a consistent and effective brand, wherever your marketing agenda takes you.
If the above sounds complicated – fear not! Give your local design team a call today on 01933 443455 for friendly and effective advice on your branding strategy.
Your contact details
Think about the contact details you feel are most important for your business. Which details would you like to communicate to your customer? You could also consider newer contact details such as your social media links alongside traditional methods that include your email address and phone number.
A successful brand makes it very easy for your customers & prospects to get in touch immediately: avoid losing sales opportunities by making your customer experience efficient and simple! If it’s difficult to make contact with your business, they are likely to go elsewhere. Ensure your brand communicates with clarity this summer by investing in a high-quality bespoke rebrand.
Your key message
Think of 1 word that describes your business – this will provide a source of inspiration when assessing the performance of your brand. Ensure your brand is relevant to the products & services you provide in a clear and memorable way. Stand out from the crowd this summer by giving your brand an important health-check.
For useful advice and experienced design & print expertise, call Admiral Design and Print a call today on 01933 443455. If you’re in Wellingborough, Northampton, Kettering or Northamptonshire, why not call in for a visit?
