Is it time for a logo makeover?
A good logo is vital to your overall business success. When was the last time your logo evolved? Is it due for a makeover? Maybe you feel your branding doesn’t accurately reflect the qualities you wish to convey to customers.
It is important to take a good look at your business logo as that is a key visual representation of what you stand for.
Give your brand a quick spot check with the following key questions:
- Is it communicating the right message?
- Is it unique?
- What associations do your customers have with it?
- Is it outdated?
- Does it cause an emotional response?
We all know that logos are a vital way of communicating what your business is ‘all about’. In a competitive world a logo helps your business to stand out from the pack and differentiates you from your competitors.
As a business owner how your logo looks and the branding activities that accompany it may not be at the forefront of your mind, as you have to juggle so many other tasks on a daily basis. I urge you to rethink this approach, and value the importance of your logo in the success of business just as much as any other aspect.
A company could have the best product in the world that meets all of your requirements, but if the packaging/ marketing/product is poorly designed would you give it a chance?
How to compete in a crowded market place
Remember, new businesses are entering your market place all of the time. The chances are they have seen your website and brochures, checked out your “USP”, service offering, product range (the list goes on), and decided to make their brand and proposition more approachable, more exciting and more engaging than yours. So, if you want to stay ahead, review how you promote your business. It has to be worth recognising the good in the competition, as well as the bad. Use your findings to steer your business forward.
Don’t be afraid! A logo doesn’t have to cost the earth or take hours of your time.
Here at Admiral Design and Print we want to do the hard work for you. We want to help you present your business with a strong identity and with a logo you will be proud to show off. Give our friendly Design team a call today on 01933 443455.