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Developing a logo for your business is as easy as a walk in the park
Admiral Design and Print recently teamed up with Hod's Hounds, a local dog walking business, to produce their logo, business card and leaflet.
Here are 3 key steps to successful logo development.
Step 1: Let's talk about your business and what your logo must convey
A new logo should be unique, memorable and it must win you new customers - ensuring a return on your design investment. A short meeting with the customer at our studio helped steer the project in the right direction.
Here are some of the questions we asked our customer to think about before the meeting:
- Why are you starting the business?
- What makes you different?
- What is your lead generation tactic (excuse the pun)?
Step 2: Using the brief to generate ideas
It was clear that the logo had to evoke a friendly, approachable and trustworthy personality.
The whole idea of the business is to offer a reliable service, but more importantly, to make connection with dogs and their owners. The Hod's Hounds experience must be fun and happy for the dog.
With this information our design team put together a number of ideas for the customer to consider. Most of the ideas combined illustration with typography, and we experimented with various colour schemes. After agreeing on a design, we fine tuned the logo which involved considering how the logo will be used on clothes, paper, websites and large format printing.
Step 3: Your print package
Reinforce the success of your new logo by investing in high-quality bespoke print.
Expand your brand and empower your local marketing agenda with business cards and leaflets. Make sure you are prepared for your sales pitch - invest in a roller banner today, and make sure your brand is remembered by giving your customers and clients a bespoke promotional note pad.
Get set for a successful business future - invest in high-quality design and print today. Give Admiral Design and Print a call on 01933 443 455 - now, how can we help you?
