3 ways to make your business card stand out
The business card is the most important tool you can use in the world of business.
Business cards are an effective way to share your details with clients and suppliers, and communicate your brand, products and business values.
Make sure you stand out from the crowd and present your business in the best possible light. Give Admiral Design and Print a call today – we will take the time to listen to your brief, and then help you to create a business card that packs a punch. The following 3 top tips will help you to create the perfect business card – plus all the things you should avoid!
Tip 1: Effective Design
Investing in an effective, quality business card design is worth every penny. The old saying “never judge a book by its cover” doesn’t work in the business world. Your clients and customers will always judge your business from the appearance of your branding and business cards. A low-quality, amateurish design conveys a lack of seriousness and suggests your business isn’t committed to delivering a good service.
Consider how your products and services are displayed – a boring design will not convince people to use your business. In fact, it may turn people away. What typeface are you using? Our designers will help advise you on the importance of a good font choice and suitable text alignment.
How are you communicating your business services and values? If your business cards look cheap, your customers will doubt your seriousness and commitment in the business world. If you haven’t properly invested in your own brand, this conveys a lack of confidence to your potential customers. Bring clarity to your business cards and branding with a high-quality, bespoke design. Our design team have over 40 years of industry experience in perfecting successful business cards.
Give us a call today on 01933 443455 – let’s talk about how can we help you.
Tip 2: Professional Content
Consider the 3 most important pieces of information that you want to communicate about your business – what are they? Effective business cards should contain the following information:
- Your company name and contact details
- An individual named contact and their title
- A brief list of your products and services
The key word above is “brief” – keep your content professional and avoid unnecessary waffle. Think about how your details will be received by your customers:
- Your email address: free addresses (Yahoo/Outlook etc.) can look amateurish or inappropriate in the business world. Your own dedicated domain name and email address will make your business brand look more professional and credible.
- Your address: your customers will feel more confident about your business if you have a visible trading address. If your business is geographically mobile – tell your customers and use this to boost your brand.
- Your phone number: consider renting a Freephone number and divert it to your mobile.
This is a very professional way to present your phone number, and will enhance the image of your business to your customers. Finally, make sure you clearly communicate what you actually do.
Ambiguous job titles will confuse customers and can cause misunderstandings. Make it very clear what your business does. If you need more space, why not utilise the reverse of your business card to do this? Be clear, be bold and stand out. Give Admiral Design and Print a call today – we can help.
Tip 3: The Right Look and Feel
Think back to the last time you were given a business card. What were your first impressions? It is likely the first thing you noticed was the card’s look and feel. Your business card may contain well-presented, good quality information, but if it feels cheap and flimsy – your customer is likely to remember this vital first touch for all the wrong reasons.
So, does your business card stand out?
Poor material choices are likely to leave your business card forgotten and invisible. If your business card doesn’t stand out, your prospects and contacts will go elsewhere. There are many different material choices available. Business cards are generally produced using 350-400gsm paper, which results in a sturdy, high-quality end product. Why not consider a different paper: we will take the time to close out your exact requirements and then recommend unique paper options in a variety of shades and textures. Samples are always available for your convenience.
In addition to paper, why not consider additional finishing options? Lamination will give your card a smooth and memorable finish. Available in matt, gloss or soft touch options, get noticed with a laminated business card. Why not convey a premium image by using foil blocking. Gold and silver are the most popular colours, but there is a range to choose from. We’ll help you all the way to perfecting your card.
Make sure your company stands out and gets remembered every time: If your products and services are of high quality, don’t undermine your sales with a poor business card. An effective business card combines quality design, professional content and a premium finish, to give you that all-important edge when meeting your customers.
Stay ahead of the pack with a bespoke business card. Let Admiral Design and Print help you to achieve your goals – give our friendly team a call today on 01933 443455.