01933 44 34 55 Contact Us

Quality Promotional Material: a worthwhile investment?

How do you know your investment in promotional items is worthwhile?

An interesting question! I remember the old story from a marketing manager, who said :
“Half of our marketing budget is wasted, We just don’t know which half!”

A product which is well designed and printed can position your company for success. Brochures, banners, folders, leaflets, posters or postcards are part of the wide choice available. The key is to market, test and measure. Whatever you do, make sure you’re proud of what you give to your customers or send out to your prospects.

The design should be attractive and eye-catching – something to get you noticed and separate you out from the pack. The content should be interesting and informative explaining benefits with a strong call to action. Even the “lowly” jotter pad can prove to be the best “bang for your buck”. A small investment in a well-designed note pad can pay dividends, staying on your customer or prospect’s desk for longer.

Good printed promotional items will also drive more traffic to your website.

Studies confirm that people are twice as likely to visit your website if they have received a printed item first, rather than just an internet search. Web visitors will then stay twice as long, looking at twice as many pages. So, making “cross-media” (both physical print and electronic) marketing part of your approach is well worth considering. This can easily be tested with a short run of flyers.

Whatever you do, set the budget, make the investment and track the results. Out of sight is definitely out of mind. Those companies which keep promoting themselves well in a crowded market place will pick up the work which is out there.

Let's get started:

Leaflets Posters Postcards Notepads Banners Brochures Labels Bespoke Products

Posted by The Admiral (not verified)


Thu 14th August 2014


  • Print
  • Promotional
  • Design
  • Large Format
  • Marketing

Follow us on Facebook Follow us on Google Plus Follow us on Linked In Follow us on Twitter

Related Products

Generate maximum attention for your business with a locally designed and printed bespoke product Bespoke products are the ultimate way you can stand out from your competitors. We enjoy working with local businesses to close out their exact...
Flyers and leaflets are a key tool when promoting and marketing your business. They offer an excellent way to advertise your new products or promote upcoming events. Your flyers and leaflets can be printed in full colour, single or double-sided...
Well-designed brochures will boost your sales, leave a lasting impression with your customers and they allow you to display your products with style and simplicity. We'll design and print a bespoke brochure for your company that meets your budget...